Hero Records was established in Cleveland, Ohio by Dr. Joel Friedman, Ronald Salupo and Carl Maduri and is dedicated to the development and promotion of extraordinary artists and producers. The label has maintained a focus on pop/rock oriented music and continues to expand its roster of artists and its catalogue of products.

  • Featured Artist

Will Bowen

Will Bowen

At 21 years old, Multi-Platinum and Grammy Nominated Songwriter, Will Bowen has accomplished more than most. However, with the release of his third full-length album, Love Is War, Bowen has set out to prove himself as an artist and performer.


About Hero Records LLC

Hero Records was established in Cleveland, Ohio by Dr. Joel Friedman, Ronald Salupo and Carl Maduri and is dedicated to the development and promotion of extraordinary artists and producers. The label has maintained a focus on pop/rock oriented music and continues to expand its roster of artists and its catalogue of products.

About The Music “Be Your Own Hero” By Astrid

Dr. Joel Friedman heard the words to the song “Be Your Own Hero” and felt inspired to produce the song. As a lifelong educator, Joel realized the words ran true as the cornerstone of success of thriving young children and adults in America. Those who celebrate their own power to make dreams come true and strive for something greater, realize true fulfillment in the many “walks of life”.  

Dr. Friedman provides educational opportunities and increases school attendance for many in need who would not otherwise have the option of becoming their own hero.  It is through the generosity of time, effort and heart felt goodwill that many in our society can and do give children the strength to arrive to their own level of greatness. “Be Your Own Hero” is the beginning.

Carl Maduri has been involved in the music industry for over forty years. He began as a singer/writer, having his first taste of success co-writing the parody hit “The Hula-Hoop Song” with Jim Testa. Carl then began promoting his own music with regional hit songs on Mercury and Epic Records, “The Joker” and “A Girl in Her Teens”. Epic saw first-hand, Carl’s promoting abilities, and brought him into their company as a promoter for several popular artists including Platters, Patti Page, The Diamonds and Vic Damone. Carl expanded several years later as an independent promoter for music distributors in the Cleveland market while building his own company CM Production, Inc. Hits included “Happy Feet Time” and “Mr. John” by The Montclairs.

He then accepted a position as a Regional Promotion Director for Warner Brothers Records, and later moved to Kapp Records/MCA in Los Angeles, CA as National Promotion Director. During this period Carl traveled with Sonny and Cher and later promoted all their concerts nationwide. Returning to his home city of Cleveland, Ohio in the early 70’s Carl started Belkin/Maduri Productions and produced the first #1 hit for 20th Century
Records, “The Morning After”, by Maureen McGovern (The theme song for the box-office smash The Poseidon Adventure). Other artists included Liza Minelli for Columbia Records.

By the mid 70’s, Carl built his own label, Sweet City Records distributed by Epic Records. As President and Producer, Carl hit with his second #1 song and multi-platinum selling record, “Play that Funky Music” by Wild Cherry followed with “Dancing Man” by Q and “Mandolay” by LaFlavour, both of which were top ten dance records. A Sweet City Records/MCA deal produced "Aleah", the Billboard Top 20 hit by Donny Iris and the Cruisers, as well as Gary Lewis and Playboys‘ “One Good Women”.

In 1987, Carl ventured into radio and purchased station WLQY in Hollywood, Florida. Just two years later, he became President of Oceana Records through a deal with Atlantic Records and BMG Distribution. Carl, along with producer, Lou Pace, hit top ten again reaching #5 on the Billboard Charts with “Serious”, by Donna Allen
Following Oceana Records, Carl began working independently and produced “Women” by R & B Artist, Betty Wright. He later created and produced music collections on CD, including solos and duets with artists such as Vogues, Four Lads, Barbara Lewis, Maureen McGovern, Sandi Patty, Skyliners, and Mel Carter titled “Unforgettable Memories.”

Carl began working with “Hero Records LLC” in 2006 and is currently producing multi-lingual, international singer/songwriter, “Astrid Pazmino” aka “Astrid”.

Ronald B. Salupo is co-founder of Hero Records, LLC and serves as a director and CFO of the company.  He brings extensive finance and accounting experience from over forty years as a Certified Public Accountant and has a proven track record providing management consulting and business intermediary services, as well as an entrepreneur involved in many different business segments including the record industry. 

Mr. Salupo began his career with the international accounting firm of Ernst & Young (formerly Ernst & Ernst). As Audit Supervisor, his duties included performing and supervising certified audits, preparing corporate income tax returns and reviewing systems of internal control and accounting procedures for medium to large-size business clients.

In 1973, Mr. Salupo formed the Certified Public Accounting firm of Salupo & Associates, Inc. where he still serves as President on a limited basis.  In 2005, the majority of the firm’s account were sold to a larger regional accounting firm for which Mr. Salupo acts as a consultant.

In 1986, Mr. Salupo began providing business intermediary and management consulting services to northeastern Ohio clients as the affiliate of an international business intermediary firm with sixty-five U.S. cities and three foreign countries. As an outgrowth of this affiliation, Corporate Finance Advisors, Inc (“CFA”) was formed by Mr. Salupo and another CPA who recently retired.  CFA provides business intermediary and management consulting services to the media (principally radio broadcasting), manufacturing, service industries (including emphasis on child care centers and medical transcription and billing service companies), legal and financial organizations, and individual owners/investors using the latest state-of-the-art computer software technology and intelligence databases.  CFA’s primary goal is to achieve its client’s objectives by providing services of the highest quality, integrity and confidentiality in the areas of business valuations, mergers, acquisitions (including acquisition searches), divestitures, and financing.

Mr. Salupo hold a B.B.A. degree from Fenn College (Cleveland State University) and is licensed as a Certified Public Accountant in the state of Ohio.  Memberships include:

    IBA - Institute of Business Appraisers
    OBBA - Ohio Business Brokers Association
    AICPA - American Institute of Certified Public Accountants
    OSCPA - Ohio Society of Certified Public Accountants


Hal S. Batt has been a successful guitarist, writer, composer, producer and recording studio owner, standing out as one of the most versatile music producers in the industry. He was born and raised in Miami Florida and began playing guitar at the age of 14. As a teenager, he admired the legendary guitarist Jimi Hendricks and jazz guitarist Wes Montgomery. After graduating from high school, Hal met Mike Lewis who hired him to play guitar and would become a life-long mentor. Hal attended the University of Miami School of Music and Miami-Dade College of Music with a dream of building a recording studio.

Hal began his composing and producing career creating dance music in a recording studio he built in his home, with a MCI console and 24-track recorder, working with legendary artists such as Lionel Hampton, Boots Randolph, Regina Belle, Gerald Alston and Jean Carne. In 1984, he realized his dream by creating one of South Florida’s best recording rooms at his new studio, After Hours Music (www.afterhoursmusicinc.com). His clients included Gerald Albright, Vanilla Ice, Jane Eugene (formerly of Loose Ends), Jones Girls, LuLu, and Billy Paul (Me and Mrs. Jones).

It was the early 90’s when Hal began working in the Latin market with Julio Iglesias and co-wrote and arranged a single that sold almost 4 million copies. "Agua Dulce, Agua Sala" was rated the #1 pop single in Billboard’s Hot Latin Tracks and considered one of Julio’s greatest hits. Following this very successful release, Hal went on to receive "El Premio ASCAP" for the Most Played Latin Songs in America. In 1995 and 1996, he was honored for the songs, "Agua Dulce, Agua Sala" and "Solamente Tu Amor."

Hal then produced and wrote for Chayanne and Nayobe to Shakira and Emanuel Ortega, collaborated with Donato and Estefano and co-wrote with Donato on songs such as "(Nadie) Como Tu", featured on the solo album debut of famed Spanish artist Ana Torroja, which was released worldwide. He has also produced and written for BMG artist and soap-opera star Alejandro Martinez, Lenny Medina (formerly of Ilegales) and Jaime Camil (EMI Mexico).

Beginning in 2000, Hal started producing and co-wroting albums for Miguel Angel Guerra, three of which include "Solo El Amor", "Hoy Más Que Nunca" and "Oirán". The newest album, "Oirán," features "Por Ti Seré," Donato Poveda’s Official Spanish-language version of Josh Groban’s "You Raise Me Up." Hal then arranged "Te Amo", co-written by Donato Poveda, for Oscar De La Hoya’s (EMI Latin) debut release.

Hal recently produced “Songs from the Heart” with saxophonists Ed Calle, Kirk Whalum and the late, great Boots Randolph with vocals by Sylvia Bennett. “We're capturing a moment in time that won't happen again between three of the greatest tenor sax players in the world,” says Hal. “We've recorded a piece of history.”

Hal’s work continues to reflect his talent and versatility. His current project includes production of the AC version of Hero Records, “Hero” CD by Singer Songwriter “Astrid” where he brought together many of the artists performing background vocals”

Doug Emery is based in Miami, Florida and has co-produced 8 songs for Hero Records with executive producer Carl Maduri.

Doug programmed and produced his first album in 1992, “Urban Jazz” with musical artist, George Tandy as executive producer. During the 90’s, he played keyboard for Jon Secada, Raul DiBlasio, Jose Feliciano and other artists. In 2000, Doug played keyboard and did programming for Madonna and Julio Iglesias. Thereafter, he was sought by American Idol and BET for programming and arranging their music releases in 2002 and 2005.

Doug’s work with Jon Secada has continued throughout his career and in 2005, Doug was instrumental in string arrangements, programming and keyboards for both Jon and Barbara Streisand. Since that time, he has done programming for Chayanne and Meatloaf.

Doug is on the Board of Directors for the South Florida Musicians Association and is also an elected Governor for the Florida Chapter of Grammy.com, a national support organization for those in the recording industry. He continues to work with artists in both American and Latin markets.